James Fortune is a photographer who in his youth
Grew up in Southern California . In 1966 while attending Los Angeles
Pierce College in Woodland Hills, Ca. was the photo editor of the college newspaper “ The Roundup “. On November 12, 1966 he took the famous photograph of the hippies on top of a buss on Sunset Blvd,
that he sold that evening to United Press International .
The next day that photograph ran on the front page of every major newspaper in the United States.
In 1967 he talked his way into photographing JIM MORRISON and THE DOORS recording their second album “ Strange Days “ for Electra Records at Sunset Sounds Recording Studio.
In 1967 James also joined the US NAVY and served with the navy’s
Pacific Fleet Combat Camera Group for two year’s active duty and served as a
Combat photographer in Viet Nam for six months in 1969.
After his time with the navy, in 1971 he started working as a full time
Photographer for The Valley News in Van Nuys, Ca.
In 1972 James went to work for Vanguard Photography a Hollywood
Public relations and advertising photography studio. James asked
Owner Charles Poalillo if he could expand the client list to include
Record companies and soon had added new clients like MCA RECORDS,
ABC RECORDS, GIBSON and STROMBERG, WARNER BROS, SALTERS &
On January 18, 1973 James photographed the ROLLING STONES at the
Los Angeles Forum for Gibson and Stromberg and United Press International,. This was The Stones concert to benefit the Nicaragua
From this concert James was able to publish his first poster a year later
With One Stop Posters in Los Angeles.
Just 30 days later in February of 1973, James was asked to photograph
LED ZEPPELIN at the Hyatt Hotel on Sunset Blvd.
James famous black and white group photo from that hotel room photo session became ZEPPELIN’s official PR photo for 1973 and 1974.
In 1974 James was appointed the official photographer for NARM
( National Association of Recording Merchandisers ).
He now had access to their yearly conventions in cities like Los Angeles,
Las Vegas, Miami, New Orleans where the biggest recording stars of
the day showed up to play and receive their awards.
His photograph’s are now a large part of the visual history of NARM.
An astute business decision was licensing his images starting in 1974 to
ONE STOP POSTERS in Los Angeles .
His first poster for One Stop Posters ( 42×58 ) was a Mick Jagger photo taken a year earlier . James went on to publish seven more posters with
One Stop, with artists like LED ZEPPELIN, THE ROLLING STONES,
THE WHO, PAUL McCARTNEY, ROBERT PLANT. ELTON JOHN, MICK JAGGER. IAN ANDERSON & JETHRO TULL .
The bedroom walls of America’s youth in the 70’s and 80’s were
Plastered with his rock star posters.
On October 28, 2005 Michael O’Sullivan of The Washington Post called
James Fortune ‘s photographs on display at the Alla Rogers Gallery in
George Town, Washington DC. “ A PROLIFIC CHRONICLER OF ROCK
In 2013 The Adam Matthewes Publishing Co. in London, England chose
122 of James Fortune’s photographs to be included in their new DVD
“ Popular Culture in Britain and America “ Vol, 2 . for college and
150 photographs that James took are now in the Rock and Roll Hall of
Fame’s permanent collection in Clevelend, Ohio.
His photographs are published each month world wide through REX, SHUTTER STOCK photo agency in London England .
In 2016 The SMITHSONIAN Anacostia Museum in Washington DC.
Chose several of James Fortune’s photographs to be included in there
“ Washington DC 1965 – 1975 “ year long show which ran from
Nov, 1st 2015 through Oct, 31, 2016.